Anthony Boudet
Professional experience
Marketing Manager / Events Co-ordinator
WP Events / RSAB Tours - Birmingham - United Kingdom
(Permanent contract -
November 2007 - January 2010)
- MARKETING MANAGER:
- Produced & implemented marketing strategy, including market research and launch of new activity;
- Analysed competitors activity to define pricing strategy and successful hospitality packages;
- Created marketing "E-shots" and ensured the campaign go live at least once per week;
- Received, recorded & allocated indications of client interest from marketing campaign;
- Developed the new website by creating contents and implementing Search engine Optimisation;
- Produced and distributed sales force marketing materials including presentations;
- Installed and maintained IT system to ensure an efficient running of the new office;
- Imported internal database on ACT!Sage, updated and maintained accurate contacts information;
- Provided advice, support and information to directors on all aspects of marketing, advertising and IT. - EVENTS CO-ORDINATOR:
- Prepared quotations and co-ordinated bookings information with the sales force;
- Assisted operational activities on specific sites at major sporting events such as the Epsom Derby or Henley Regatta;
- Produced and managed successful Rugby tour for 40 players, over 10 days at 4 different venues within the UK;
- Appointed to mentor trainees and taught company's main activities.
Sales Executive / Project Manager
Decathlon - Brest - France
(Apprenticeship -
July 2006 - June 2007)
- SALES EXECUTIVE:
- Provided sporting advices & customer service to walk-in clients at the megastore and more precisely at the tennis/golf department;
- Met sales targets of the department, analysed sales figures and opportunities to increase turnover;
- Ensured good reception of products on the morning, replenish department's shelves and tidy up sales areas;
- Repaired damaged products, strung clients' rackets, arranged delivery dates for larger items and dealt with customer complaints. - PROJECT MANAGER:
- Ensured 7% of the turnover of the megastore corresponding to the management of 24 end-caps in the main walkaway;
- Guaranteed the commercial success of sales events throughout the year (1 every 40 days) by ensuring the highest standards of all merchandising and promotions;
- Coordinated a team to reach quality and sales targets;
- Reported sales results to the director/managers, introduced new plans and end-caps allocation at the weekly meeting;
7 months project concluded by a 40 pages thesis called: "Get the best sales turnover in a megastore walkaway". - Apprenticeship part of education's programme: 3-weeks at Decathlon / 1-week at the business school (see Education)
Store Manager - Tour de France Sailing's Race
Publivoile - From Dunkerque to Marseille - France
(Fixed-term contract -
July 2007 - August 2007)
- Offered courteous sales & customer service to walk-in customers at the store. Answered enquiries from walk-in customers on executive sailing products labelled Tour de France รก la Voile;
- Managed products availability including ordering, receiving, price changes, and handling damaged products and returning them;
- Assembled temporary stand in each ports of call and ensured safety and security for all clients/employees;
- Met events sales goal by improving the visual merchandising, promoting products in the Official Village and offering sales promotion.
