Professional experience
Marketing Manager / Events Co-ordinator
WP Events / RSAB Tours - Birmingham - United Kingdom(November 2007 - January 2010)
Missions
- MARKETING MANAGER:
- Produced & implemented marketing strategy, including market research and launch of new activity;
- Analysed competitors activity to define pricing strategy and successful hospitality packages;
- Created marketing "E-shots" and ensured the campaign go live at least once per week;
- Received, recorded & allocated indications of client interest from marketing campaign;
- Developed the new website by creating contents and implementing Search engine Optimisation;
- Produced and distributed sales force marketing materials including presentations;
- Installed and maintained IT system to ensure an efficient running of the new office;
- Imported internal database on ACT!Sage, updated and maintained accurate contacts information;
- Provided advice, support and information to directors on all aspects of marketing, advertising and IT. - EVENTS CO-ORDINATOR:
- Prepared quotations and co-ordinated bookings information with the sales force;
- Assisted operational activities on specific sites at major sporting events such as the Epsom Derby or Henley Regatta;
- Produced and managed successful Rugby tour for 40 players, over 10 days at 4 different venues within the UK;
- Appointed to mentor trainees and taught company's main activities.
Company Description
- RSAB Tours was originally dedicated to offer schools, universities and clubs the chance to extend their sporting skills and enjoy an unforgettable cultural experience abroad by touring in Europe. Due to the economic difficulty at the end of 2008, the company was re-branded to use more efficiently staff competences by selling corporate hospitality packages on sporting and cultural events.
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