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Professional experience
Online Marketing Executive
buyspares.co.uk - Birmingham - United Kingdom(March 2010 - February 2011)
Missions
- Developed creative and effective email campaigns to drive customer retention
- Optimised and analysed Email Marketing Campaigns by tracking response rates (open rates, click rates, purchase rates)
- Implemented and drove strategy to grow revenue from exiting Affiliates partners
- Monitored affiliate activity, analyzed performance, identified areas of improvement to increase affiliate-generated revenues;
- Challenged Amazon best practice methods to improve business efficiency
- Managed the online replenishment process and improved products listing to increase commission rate
- Prepared reports from Google Analytics and delivered accurate reporting of websites traffic
- Provided information on the market trends, consumer trends and opportunities in France
Job details
- Increased significantly turnovers of the emails, Amazon and Affiliates projects
Company Description
- buysares.co.uk is the UK's largest home and garden spares distributor. Over the past 40 years an essential part of the business has always been our strategic partnerships and excellent relationships with the market leading manufacturers of white and brown goods. The company stocks around 120,000 stock lines, has over 16,000 active customers, distributes for over 100 original equipment manufacturers, and a myriad of other support suppliers. It processes on average over 180,000 lines per month from their 6 acre National Distribution Centre (NDC), based in Birmingham.
